Welcome to Signal Design. Founded with the understanding of the importance of strategic, intelligent design, Signal Design is a graphic solutions provider offering a broad range of products for clients including consumer and employer brand packages, logo and stationery kits, posters, consumer packaging, brochures, advertising artwork, presentation folders and web design.

About Us

My name is Roger Heale. With close to 20 years in the design industry, covering both Corporate Identity, and Advertising and Design Communications, as well as specialized Employer Branding and Communications, I've managed to develop a well-rounded background in both print and web development and am capable of tackling just about any creative challenge you may be faced with.

Over the years I have been fortunate enough to work with many talented creative and technical professionals, and I am able to assemble a team specifically purposed for your project.

Please take a look through our portfolios and the adjacent testimonials. If you like what you see, don't hesitate to contact me for a free estimate today.

Testimonials

  • Each project has been an absolute pleasure - never any negative surprises, always delivered on-time, on-budget and always more than I've asked for in terms of quality and creativity. Roger is an incredible resource - he can be briefed at the start of a project and then set loose to develop the work, and it always comes back on the mark. He understands the process and provides leadership in developing and managing expectations."

    Howard Weintraub, Director of Operations, Knightstone Capital Management Inc.
  • Roger is a superb designer and a true professional. He's been a valuable contributor to many projects at ClearFit, and I'm always impressed by his creativity, dedication, and ability to translate rough ideas into a polished and effective final product. Just as important, Roger is a pleasure to work with. His calm and pleasant work style makes any project easy, and his ability to take and provide feedback makes him a real team player. On numerous occasions, he's helped us out with a tight deadline without complaint. This has made a huge difference in our business, and it demonstrates that he's a partner who is always there when you need him."

    Justin Norris, Marketing Manager, ClearFit
  • Throughout the years Roger has consistently impressed me and my team with his creative abilities and his attention to detail in every aspect of his work. He has defined Idealogicals' brand though stationery, brochures, and several other marketing and advertising pieces that are always commented on by our clients. He has given us the look that separates us from our competitors at every sales presentation and at every encounter with our clients."

    Andre Vittorio, President, Idealogical Systems Inc.
  • I had the pleasure of having Roger on my team as Creative Director. He is amazing. Not only is he one of the most creative and innovative thinkers I have ever met, he is professional, sincerely and easy to work with. So much so that we continue to engage Roger anytime we need creative work done for a client. I know that I can trust him and his work. Roger Heale has my highest recommendation."

    Dave Tighe, Head of Solutions, Head2Head (former VP, OriginHR Canada)
  • I've known Roger for a number of years and have always been impressed by his professionalism and ability to go above and beyond. His creativity and strategic mindset truly sets him apart. He's a true business partner and continuously provides solid value no matter how big or small of a project."

    John Rodriguez, Senior Manager, Global People, Performance and Culture, KPMG

Client Profiles

Idealogical logo
Idealogical Logo, brand rollouts, website, communications
Signal was approached by Idealogical in 2000 to develop the logo shown here. At the time Idealogical was a part-time business which has since evolved into a highly respected information technology management organization. Signal worked with Idealogical on extensive brand executions in the form of print collateral, trade advertising and various product applications.
Muldoons Own logo
Muldoon's Own Name, logo, website, fleet graphics, brand rollout
When Muldoons approached Signal, they had a great hand-crafted product, but a generic name and brand. The Muldoon brothers had a deep passion for their coffee and their business so it only made sense to adopt a brand that reflected these qualities. Signal worked with Muldoon's Own on all aspects of the brand including company renaming (employing the Muldoon surname), unique messaging, logo development and various brand extensions.
Formglas logo
Formglas Brand development, advertisements, communications
Signal was approached by Formglas to revitalize a tired brand. As the old Formglas logo still had strong equity around the world with clients, we opted to keep the logo structure and change the colours to a contemporary grey and apricot pallette. New secondary typefaces were adopted, along with the tagline "Shaping Possibilities" which speaks both to the malleable nature of Formglas products (virtually any shape is possible via a proprietary 3D modelling system) and forward-thinking view of the future.
Clearfit logo
ClearFit Tradeshow display, advertisements, brand collateral
Signal developed a brand collateral system for Clearfit that includes tradeshow displays, website development, company informational graphics and industry-targeted communications. Signal started with the ClearFit logo and moved forward from there, with clear and consistent marketing communications.

Services

Signal is comprised of a seasoned team of creative professionals with expertise in all areas of communication.

Brand development

From initial logo development through to brand studies and rollouts, Signal will work with you to develop a brand that is clear, engaging, unique, and relevant to your target audience. 

Graphic design support services

We can provide on-demand graphic design support services to clients requiring ongoing brand maintenance and updates via sales communications, internal presentations, tradeshow creative and stationery systems.

Website and online resource development

We offer a variety of Web design services, from multipage web sites for the corporate endeavor, to the most economical "landing page" presence for small business. Whatever your project requires, Signal has the tools and experience to ensure that your goals are not only met, but exceeded.

Video creation and editing

From simple editing to complete conceptual custom video development, we can help you create compelling and convincing videos. Whether it's a testimonial, a location walkthrough, or a product demonstration, it will be effective and built around your brand.

Copywriting support services

Copy support is key to our communications and brand offering. We can also provide on-demand copy services for sales materials, internal communications, newsletters, PR and more.

Social media services

Signal Design works directly with you to create and deploy Social Media Marketing Strategies. We can set you up with a Social Media Framework that you can easily adjust and maintain. We can even provide guidance documentation on best practices for ongoing posting Social Media management.

Elegant and Professional Website Design

Mostar Directional Website
Mostar Directional Corporate site
Working in partnership with Brickhouse HR, Signal developed the overall branding, graphic user interface and coding for this unique western drilling company. Features include targeted homepage image sliders, branded technology and innovation features, as well as branded video integration.Visit site
Idealogical website
Idealogical
Signal worked with Idealogical to overhaul an older, tired website, building in targeted, faceted messaging and media components integrating visually with their other communications and drawing users into various parts of the site.View site
Muldoons Own website
Muldoon's Own Hand Roasted Coffee
Signal designed, coded and developed messaging for this coffee roaster website. Site features include targeted homepage image sliders, coffee brand profiles, environmental development pages, Flash galleries and Google map integration. We also developed the identity and brand roll-out for this organization. Additional print collateral materials were developed in tandem for this project including vehicle fleet graphics. Visit site
Bayfield Treatment Centres website
Bayfield Treatment Centres
Signal branded, coded and developed messaging for the Bayfield website. Additionally we reworked an outdated logo for the site. The site branding became the cornerstone for the rebrand of Bayfield's collateral brochures. Visit site
Kings Crossing website
King's Crossing Fashion Outlet Retail site
This Fashion Retail Outlet website was first developed as an investors site, and re-purposed to a customer-focused microsite featuring Store profiles, location maps and store offers. Visit site

Contact Us

Have a question or need an estimate? Please just fill out the form below and we will get back to you right away. Thanks for visiting.